Advertisements are broadcasted everyday through television, magazines, and billboards to pursued people to buy products. It is estimated that American will see over three thousand advertisements a year. Alcohol advertisements will tend to use women’s bodies to sell their products. They will tend to paint their logo on their body and will only show certain parts of the body. They will show only beautiful sex women. The women are normally slim and in shape. Even the advertisement that I have linked to this post shows a woman who is tan, perfect body, and presents sex appeal. Even showing a little bit of skin is used to advertise a product. The Barcardi ad shows a little bit of the woman’s breast as well as her butt. The logo is strategically placed the logo on the small of her back were women normally put tattoos. Except tattoos that are placed on the small of the back are referred to as “tramp stamps”.

In class we watched a documentary called, “Killing Us Softly” which touched on the issue of advertisements using women. Before I would look at commercial and not think a single thing was wrong because commercials are supposed to be funny. Now I look at commercials more closely to see hidden messages. In this commercial the woman is only there as eye candy for the man. Sky Vodka has one commercial where a woman’s body is the bottle.

If you want to check it out click HERE